Freeserve is to take the National Lottery online after signing a partnership deal with Camelot. A day after Camelot was selected to continue its role as operator of the National Lottery, the internet group will develop an online sales system for lottery tickets.
It will create a co-branded National Lottery website and will initially be the only portal to sell lottery tickets over the internet.
Nicholas Backhouse, chief financial officer of Freeserve, said: “This deal further demonstrates Freeserve’s ability to provide well-known brands with distribution to the UK’s largest online community.”
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