Independent Lures Readers Through Website

The Independent has unveiled a cut-price marketing scheme through its website. For an indefinite period readers can buy the Independent and the Independent On Sunday for a minimum of £1.50 a week if they take out an advance subscription through the newspaper’s website.

The scheme applies to 12, 24 or 48 week subscriptions of all seven weekly editions of the newspaper, including sister title the Independent On Sunday. Readers can make savings of up to £2.65 a week – or 80% of the total cover price.

The Independent has had regular pricing strategies to lure readers (see The Independent Drops Its Price) (see Independent Joins Price War) and the latest scheme is believed to be a ploy to increase traffic to its website and promote cross-fertilisation between the online version and the print copy of the newspaper.

Independent: 020 7345 2000