Talon appoints new chief transformation officer

Independent out-of-home (OOH) agency Talon has hired Josko Grljevic as its new chief transformation officer.

The role has been newly created to reflect the changing emphasis of the business and the importance of technology, data and automation. Grljevic will oversee Talon’s development in this space and will be responsible for driving technology-led change at the agency.

Grljevic has made the move from Exterion Media, where he was chief technology officer; prior to Exterion, he held senior technology and leadership roles at Barclays, Trainline.com, Tesco.com and Microsoft.

“I am genuinely excited to be part of an organisation that understands technology’s pivotal role in shaping and transforming the OOH industry,” he said.

“Talon has done a fantastic job in developing Plat>O and other technologies and I’m looking forward to building on these solid foundations in the newly-created CTO role.”

Talon’s managing director, Frank Bryant, said he is “delighted” to have someone of Grljevic’s capability on board.

“Digitisation and technology is having a transformational impact on the Out of Home advertising business globally. We believe that automation technologies will continue to transform how we transact OOH media, creating workflow efficiencies for our business and the OOH sector.

“This is very much a global position to help us to continue to develop our technology to future proof our business, as we launch some ground-breaking products.”

Grljevic will take up his new position with immediate effect.