Ogilvy UK announces new management team
As Ogilvy delivers on a global simplification strategy, its new UK leadership team has been unveiled today – and includes the agency’s first ever chief customer officer.
Clare Lawson, who has worked for Ogilvy for more than a decade, has been appointed to the role by UK CEO Michael Frohlich, who took over the top job in February.
Claiming it is departing from the traditional agency model, Ogilvy has also added experts across advertising with the appointment of Jon Tapper, while customer engagement and commerce will be headed by Louise Whitcombe.
The agency’s digital transformation sees roles filled by Jai Kotecha, Dickon Laws and Herdeep Natt. A head of PR will be named shortly.
Ogilvy UK also named Gen Kobayashi as head of strategy and communications, and Dan Hocking as head of programme management.
The complete Ogilvy UK leadership team includes John Cornwell as chief operating officer, Ann Higgins as chief consulting officer, and Nina Jasinski as chief marketing officer.
“I am thrilled to partner with this extraordinary team of experts as we define the next chapter of Ogilvy UK,” said Frohlich, who was instructed to transform the business by dismantling its sub-brands and unifying their teams.
“We have brought together a unique team with diverse experiences, background and areas of expertise that will focus on delivering the best results for our clients.
“When bringing this new leadership team together, we wanted to shed the hierarchy of traditional agency models, instead empowering and equipping these exciting new leaders with the opportunity to shape not only the future of Ogilvy but the future of the industry as well.”
A new creative leader who will be a part of the Ogilvy UK leadership team will also be announced shortly, with a new chief strategy officer to be revealed in the coming months.
The shake-up at Ogilvy has seen high profile staff leave the business this year, including strategy chief Kevin Chesters and chief creative officer Mick Mahoney.
Top image: From left to right – Nina Jasinski (CMO), Michael Frohlich (CEO), John Cornwell (COO), Ann Higgins (Chief Consulting Officer) and Clare Lawson (Chief Customer Officer)
Bottom image: From left to right – Herdeep Natt, Head of Data Strategy (standing), Dan Hocking, Head of Programme Management, Louise (Lou) Whitcombe, Head of Customer Engagement, Clare Lawson, Chief Customer Officer, Dickon Laws, Head of Experience Design, Gen Kobayashi, Head of Strategy, Communications, Jai Kotecha, Head of Social and Content (standing)