The collaborative marketplace aims to unify trusted first-party data sources and European media inventory and make multi-market campaigns as easy to buy as Facebook and YouTube.

There is a trend to streamline the TV operator user interface in the face of vast content choices, with more personalisation backed by a better understanding of viewers and content.

Device detection specialist 51 Degrees conducted a one-week study of 11m OpenRTB ad impressions and found a notable mislabelling problem. It says buyers are overpaying for their CTV as a result.

SMEs can now reach streaming TV audiences from ITV, Sky and Channel 4 through one self-service advertising platform.

Synamedia’s Guy Southam is in Cannes to argue that while addressable TV unlocks the door to new TV revenues, it is ‘platformisation’ and greater automation that will push the door open.

Freeview New Zealand will launch a DVB-I based TV service in Q3, enabling broadcaster streaming to devices without a dedicated app.

Gary Woolf explains how All3Media International is building content brands in FAST and cross-promoting to SVOD. You can hear why the company decided against O&O SVOD apps.

Some of Israel’s leading broadcasters share a self-serve buying platform that gives agencies a unified view of combined audiences and inventory. The tech company behind it is ready to take the solution to international markets.

The vendor claims its mobile app-based panel avoids data fusions and provides independent verification of incremental channel reach plus incremental effectiveness.

Omdia’s Maria Rua Aguete and David Tett note that TV brands are increasingly prioritising advertising revenue over hardware sales. As emerging TV OS platforms gain traction, the implications for advertisers are significant.