Some of Israel’s leading broadcasters share a self-serve buying platform that gives agencies a unified view of combined audiences and inventory. The tech company behind it is ready to take the solution to international markets.

The vendor claims its mobile app-based panel avoids data fusions and provides independent verification of incremental channel reach plus incremental effectiveness.

Omdia’s Maria Rua Aguete and David Tett note that TV brands are increasingly prioritising advertising revenue over hardware sales. As emerging TV OS platforms gain traction, the implications for advertisers are significant.

FreeWheel’s Laurence d’Août discusses the threats to broadcast TV revenues, how to demonstrate the value of linear TV to buyers, the implications of siloed broadcast/streaming planning, and the impact of AI on measuring TV and allocating budget.

In converged TV, identity becomes the connective tissue that allows AI agents to optimise responsibly, measure reliably, and personalise coherently, CIMM white paper says.

Seven, Nine, and Foxtel Media are collaborating with Adgile to build a shared TV analytics platform that links TV exposure to business outcomes in real time. One buyer reckons it could be the most important shift in TV during the next three years.

The analyst firm includes anything on YouTube, if played on a television set, within its definition of CTV, which gives Google a 26% share of the market by 2030.

Market analyst Ian Whittaker has been listing the risks and opportunities for media owners across the next five years. He views small business advertising as a key growth opportunity.

ISBA’s director general admits marketers are struggling to get heard in the boardroom, while lost industry expertise can lead to extreme and binary planning decisions.

The measurement company expects the upgraded methodology to underpin currency measurement for the 2026/2027 TV season.