Visitors to the Amsterdam expo can see live demonstrations of an end-to-end streaming workflow that uses only European technology, including European sovereign cloud infrastructure.

Tiledmedia Fabric provides one integrated media pipeline that weaves raw video feeds, video ads, graphics and data into ready-to-consume live streams.

Canada’s Cogeco is the first operator to make use of an end-to-end solution designed to dramatically reduce complexity and cost. The rapid deployment and customisation capabilities will be demonstrated at IBC.

Broadcasters and streamers are using MultiView to increase engagement, especially for live sport. Broadpeak claims its ‘Multiview as a Service’ solution will broaden reach for this UX innovation.

The broadcaster, working with sales house RMB, has migrated all its streaming channels to SGAI. It means the company can effectively monetise long live streams at scale without generating per-user manifests.

Yospace is using IBC2026 to demonstrate its Ad Presentation solution, which supports the IAB Tech Lab’s Ad Format Hero initiative. New ad formats, including pause ads, can be implemented without time-consuming, device-specific implementations. Incremental ad revenue is predicted.

Visitors to IBC2026 can see how the DVB-I standard for streaming TV service discovery and programme information can be implemented quickly across multiple device types. This could accelerate deployment of app-less streaming TV.

The Amsterdam exhibition provides examples of AI-created virtual voices for live sports commentary. AI is also being applied to general dubbing and subtitles to boost multi-language consumption, and it is also being applied to accessibility features like sign language.

The pan-Nordic Pay TV provider has introduced some notable personalisation on its latest UX and set-top box platform. There are profile-based modes for linear lovers, VOD fans and kids. Four remote control buttons can also be customised.

This large-scale consumer study will outline the state of streaming in the UK. Results will be revealed in a webcast on 6 October, followed by discussion with senior media buyers.