Yospace is using IBC2026 to demonstrate its Ad Presentation solution, which supports the IAB Tech Lab’s Ad Format Hero initiative. New ad formats, including pause ads, can be implemented without time-consuming, device-specific implementations. Incremental ad revenue is predicted.

Visitors to IBC2026 can see how the DVB-I standard for streaming TV service discovery and programme information can be implemented quickly across multiple device types. This could accelerate deployment of app-less streaming TV.

The Amsterdam exhibition provides examples of AI-created virtual voices for live sports commentary. AI is also being applied to general dubbing and subtitles to boost multi-language consumption, and it is also being applied to accessibility features like sign language.

The pan-Nordic Pay TV provider has introduced some notable personalisation on its latest UX and set-top box platform. There are profile-based modes for linear lovers, VOD fans and kids. Four remote control buttons can also be customised.

This large-scale consumer study will outline the state of streaming in the UK. Results will be revealed in a webcast on 6 October, followed by discussion with senior media buyers.

Australia’s national governing body for cricket is using its new direct-to-consumer service to stream live and VOD content to global markets, especially those where it has no broadcast deals. The service uses a swathe of Eluvio technology, starting with its Content Fabric.

ZDF Studios is expanding reach, increasing fandom and adding revenues for ZDF content by distributing new releases and library content across TVOD, SVOD, AVOD, FAST and YouTube.

When charging their EV or waiting to collect kids from football, will drivers use in-car connected TV systems or get out their phones instead? TV software vendor 3SS is convinced it is the former, based on early user data.

Liberty Global’s director of entertainment platforms highlights the importance of a strong FinOps function.

The collaborative marketplace aims to unify trusted first-party data sources and European media inventory and make multi-market campaigns as easy to buy as Facebook and YouTube.