Poster Advertising Goes Interactive

Internet Kiosk provider NWP Interactive has launched a range of kiosks across the UK allowing advertisers to combine offline and online marketing.

The company is offering advertisers the opportunity to give their external campaigns an instant online element with a range of branded internet kiosks.

NWP’s director of internet services, Daniel Grey, said: “Advertisers can pay to brand one of our kiosks with posters and other forms of external adverts, when a customer enters the kiosk they can then be targeted with online links and banner ads and even free access to a particular brand’s website.”

Between 100 and 200 kiosks are currently on trial across the UK in airports, hotels and on the London Underground. The aim is to bring an interactive element to poster advertising.

NWP Communications: 01442 211 299 www.nwpcommunications.com

Subscribers can access ten years of media news and analysis in the Archive