Carlton Unveils Taste Network

Carlton Communications and Sainsbury’s have launched their joint venture food and drinks portal. The site, www.taste.co.uk, draws together content from Sainsbury’s tasteforlife.co.uk and Carlton’s simplyfood.co.uk.

The two companies announced plans to create the UK’s first TV and internet food and drinks channel in November last year (see Carlton In Joint Venture To Create TV And Internet Food And Drink Channel). Carlton’s digital channel, Carlton Food, is to be relaunched as Taste TV later this year.

The website has seven channels covering recipes, wine, restaurants, entertaining, organics, TV and shopping. Features include a recipe search, interviews with top chefs including Antonio Carluccio, and online shopping from Sainsbury’s.

Carlton Communications: 020 7663 6363