IPC To Launch One Off Special

IPC Connect’s, Woman, is to extend it series of “Feel Good” specials with a one-off called Woman Family Special.

The 75 page “one-shot” will go on sale from 23 July for six weeks and will have a cover price of £1.30. The magazine will have a print run of 300,000 and will contain advice on parenting from toddlers to teens, including an eight page special covering the A-Z of parenting. The seventy six page supplement will also carry seven pages of advertising and four pages of mail order.

Woman published its first “Feel Good” summer special three years ago and has put out four issues of Family Health and two issues of Women Makeover. The specials are edited by Woman associate editor Kate Corr.

Other features in the special include tips on how to encourage your kids to eat their greens, a day in the life of the mid-wife and tips on how to cope when children leave home.

IPC’s Woman is competing well in the sector, with the latest ABC results showing a circulation of 636,528, a compared with Natmags’ Best at 431,352.

IPC Media: 0870 4445000 www.ipc.co.uk

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