Commonwealth Games Website Goes For Gold

Large numbers of sports fans logged on to make the official commonwealth games sites one of the most popular sports portals in August, according to research from Hitwise.

The official website of Manchester’s commonwealth games leapt up almost 1,000 places in the overall rankings between May and July achieving its highest ranking of 218 amongst all UK sites. The site received its best weekly result during the games, becoming the seventh most popular UK sports site. The world cup generated a similar surge in visits to related websites (see Football Fans Head Online For World Cup Action)

Almost half of all visitors to the site expressed interest in purchasing tickets, with a 40% click-through rate to the official ticket site. The site also proved successful in generating interest in official merchandise and had an average visit time of around 7 minutes.

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