Ticketmedia Takes Bus To Clients

Ambient advertising company Ticketmedia has undertaken a “Roadshow” in a purple bus in order to promote its ticket advertising services. The bus provides a “walkthrough experience” of transport ticket advertising, along with a luxury presentation suite and a full stocked bar.

Marketing director, Martin Henson, explained: “We didn’t want to produce just another PowerPoint presentation, we wanted to demonstrate the many ways clients are using transport ticket advertising in a relevant and fun environment. Instead of a rep, you’ll get a bus!”

Among the new innovations to be demonstrated on the bus will be heat sensitive, metallic and scented tickets. Recent research on last year’s ambient market from Blade suggests that after its growth in 2000, the ambient advertising industry had a tougher year in 2001, while Advertising Association forecasts are not bright for the near future (see Regional Adspend Defies Q3 Downturn), so innovative approaches like Ticketmedia’s may well be needed as the adspend downturn continues.

Ticketmedia: 0127 3726 325 www.ticketmedia.co.uk

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