IPC Ignite Plays A New Tune With Muzik

IPC Ignite is relaunching its club culture magazine Muzik in an attempt to attract a more serious dance music following.

The title, which saw circulation fall 7.3% year on year to 40,550, will relaunch on 13 March with a new logo, new typography and clearer signposting of sections. The magazine will increase in length and will include more in-depth dance features and an expanded reviews section.

The first issue will carry a cover-mounted CD and will be supported by a retail marketing and postcard campaign aimed at raising the magazine’s profile.

The relaunch follows the appointment in September of editor Conor McNicholas (see

The music sector performed well in the last ABC results, with circulation increasing by 9% overall (see ABC Jul – Dec 2001 Music Titles). Emap’s Kerrang! was the biggest mover, with circulation rising 63.5% to 76,841, while Emap’s Mixmag and Ministry Of Sound’s Ministry saw circulation fall by 5.5% and 8.1% respectively.

IPC Media: 0870 4445000 www.ipc.co.uk

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