|
MediaTelINSIGHT: Media’s Advertising Model Under Threat
Broadcasters should start to seek alternatives to their traditional advertising-based revenue models in order to combat the ad-skipping facility offered by personal video recorders (PVRs) and, more significantly, the rise of home media networks (HMN).
Also On MediaTel Insight Today…
Almost One Third Of Global Internet Access Is Broadband
New figures from Point Topic show that as of September this year, over 30% of the world’s internet access lines were broadband, via either DSL, cable modem or other broadband platforms.
Global Ad Groups See Mixed Conditions In Q3 Figures
Global ad agencies Havas and Publicis have both released third quarter results which show improving, if not strong conditions.
