The majority of television viewers with personal video recorders (PVRs) often do not watch the commercials, according to an ongoing study by Jack Myers Report.
Also On MediaTel Insight Today…
Liberty Leaves VUE Auction As Shortlist Is Narrowed
Liberty Media has become the latest group to withdraw from the bidding process for Vivendi Universal’s US entertainment assets, following in the footsteps of MGM and Comcast.
Elstein Rules Out ITV Bid, But Proposes New Management
Former Five chief executive, David Elstein, has quashed rumours that he is looking to move into the chief executive role at ITV, should the proposed merger of Carlton and Granada proceed.
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