Granada Secures Tracker For Men & Motors Ad Campaign
Granada’s Men & Motors channel has secured Tracker vehicle recovery systems for its first ever TV ad campaign.
The campaign breaks later this month and will see Tracker exclusively promoted across the specialist motor channel. The activity consists of a range of 30-second commercial combined with a viewer competition based around the channel’s coverage of the Frankfurt Motor Show in September.
Commenting on the deal, Michelle Mclaughlin, marketing manager at Tracker, said: “Moving on to television was the logical extension of our marketing strategy.”
James Gibson, sales controller at Granada Enterprises, added: “This a great example of another new to TV brand taking advantage of our in-house ability to provide a complete package solution including creative, production, website and airtime.”
Tracker is the latest in a long line of automotive-related advertisers choosing to connect with viewers through the specialist channel. Granada recently secured Budget Insurance Services to sponsor the motoring strand on Men & Motors (see Granada Revs-Up With Men & Motors Sponsorship).
Granada: 020 7396 6000 www.granadaenterprises.com
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