Hi-Tech Solutions Expands London Development Division

Ambient media company, Hi-Tech Solutions, has expanded its London business development team with the appointment of Karin Jeffrey to the newly created position of sales account director.

Jeffrey, formerly managing director of International Poster management in Ireland, brings 12 years experience in out-of-home planning and buying to the role, which will see her work to drive sales and develop business streams from brands new to bar advertising.

Commenting on her appointment, Jeffrey said: “Planners nowadays need to look beyond primetime TV and interact with target groups in relevant social settings. Bar advertising reaches previously elusive niche audiences among the social active 18-34 age group without waste.”

Rick Weir, managing director of Hi-Tech Solutions, added: “Karin is a well respected and well known force in the industry. He reputation for producing outstanding results and her experience as a media buyer will expand our knowledge base and enhance our aim of 100% client service.”

Last month Hi-Tech Solutions was selected as the sole provider of bar and washroom poster advertising for the Outdoor Advertising Association’s (OAA) current promotional campaign to demonstrate the power and effectiveness of outdoor advertising (see Hi-Tech Cleans Up With OAA Bar And Washroom Account).

The latest figures from the OAA show that outdoor advertising continued to perform strongly in the three months to June, with revenue increasing by 6.3% year on year to more than £184 million (see Outdoor Industry Sees Ad Revenue Rise In Second Quarter).

Hi-Tech Solutions: 0161 968 8800 www.hi-tech.co.uk

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