JCDecaux launches 3D products with Nakd

JCDecaux UK has announced two national OOH launches that allow advertisers to use 3D at scale.

Anamorphic 3D, which forces perspective to give the illusion of 3D depth on screen, will be offered across its largest rail screens in the UK, including the Waterloo Motion site, Europe’s largest indoor advertising screen.

Meanwhile, 3DOOH At Scale is a production technique that allows creative to appear to leave the poster frame. It will be available across all digital six-sheets.

Snack bar brand Nakd was the launch advertiser, using both 3D capabilities in its latest multichannel campaign. The work runs until 12 February on sites including Waterloo Motion to inspire commuters to start the year on a healthier note.

Andrew Mullins, creative solutions director at JCDecaux UK, said: “We are very proud to have Nakd as our launch brand as we bring our Anamorphic 3D and 3DOOH At Scale offer to market across multiple environments. 3D content delivers a powerful impact on consumers and exciting synergies online.

“We know that 83% of the UK audience visit the top 60 cities each month, so there is a huge opportunity for brands to harness this new creative capability to delight, engage and create memorable experiences for people out and about across the UK.”