MediaTelINSIGHT: US Marketers Gear Up For Improved 2004
The economy is still weak and as a result marketing activity has been limited, according to a new US survey. However, it would appear that conditions have bottomed out and marketers are confident of a revival in 2004.
Also On MediaTel Insight Today…
Wireless Gaming To Bring In The Dollars, Says IDC
Mobile entertainment is gradually entering the mainstream in the US and wireless gaming will account for revenues of more than $1 billion by 2006, according to IDC.
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