Transport for London (TfL) has reappointed Global to its Underground advertising contract and JCDecaux to its bus shelter advertising contract for a further eight years.
Global’s contract, the largest in UK OOH, encompasses Underground, Overground, DLR and Elizabeth line stations, Tube panels, tram stops and Victoria Coach Station.
The reappointment takes the two companies’ relationship to 40 years. Exterion Media previously handled TfL’s Underground contract and was acquired by Global in 2018.
Advertising is a key source of income to TfL — commercial media (including advertising) brought in more than £150m to the transport organisation in the last financial year.
Stephen Miron, Global’s outgoing group CEO, said: “We are delighted to have been awarded the TfL advertising rail contract for a further eight years. Without doubt, this is one of the most prestigious outdoor contracts in the world and it’s testament to the quality of the team here at Global that TfL decided to continue their partnership with us.
“We are incredibly excited to implement the plans we presented in our submission, which we believe will make TfL the envy of metros around the globe and will present advertisers with an opportunity to be part of the greatest show under Earth!”
Meanwhile, JCDecaux has retained the second-largest bus shelter ad contract in the world, covering more than 4,700 bus shelters across 33 London boroughs.
Jean-François Decaux, co-CEO of JCDecaux, said: “We are very proud to win a new eight-year contract with Transport for London, having been the trusted partner for this iconic contract in London’s capital city for over eight years.
“The strengthening of this long-term partnership is a recognition of JCDecaux’s expertise and operational capabilities and our successful digitisation of the second-largest bus shelter advertising contract in the world.
“Working with TfL, we have delivered new creative, flexible and data-driven opportunities including full programmatic solutions while also enhancing the passenger experience.”
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