Opus Launches New Website For The Mix
GWR’s sales house, Opus, has launched a new website, which will represent all 31 of The Mix music radio stations.
The website, www.musicradio.com, will feature news and listings information for each station. According to Opus, it will also provide advertisers with a greater online presence on The Mix network.
To promote the launch of the new site, Opus will be giving away 50 DAB digital radios in a special promotion across the network.
The re-vamped website will better reflect the core activity of the stations, with more information on artists and the station’s local area. Opus says the site will encourage greater integration between the listener and the station.
Commenting on the new site, Tim Benjamin, content manager at The Mix, said: “These changes are an important step in extending our analogue brands into the online world in a way which adds real value to both our listeners and commercial clients.”
Opus recently revealed the findings of a study which claims that listeners to Classic FM respond better to advertising than their pop music counterparts (see Classic FM Listeners Respond Better To Ads).
Opus: 020 7518 2642 www.opusonline.co.uk
Recent Radio Stories from NewsLine Industry Responds To Rejection Of Electronic Measurement RAJAR Says ‘No For Now’ To Electronic Measurement Classic FM Listeners Respond Better To Ads
Subscribers can access ten years of NewsLine articles by clicking the Search button to the left