Ocado Secures Starcom Motive For Media Account
Ocado, the online supermarket and shopping delivery service, has secured Starcom Motive to handle its £1.5 million media account with immediate effect following a closely fought four-way bid.
The company, which works in partnership with Waitrose supermarkets to operate a home delivery service to online shoppers, recently appointed Ogilvy and Mather as its creative agency. New advertising work is reportedly under development and Starcom will be heavily involved with planning the forthcoming campaigns.
Ocado, which bills itself as an “internet grocer”, has been running since January 2002. The service originally operated solely within the M25 but has now extended to include the Midlands.
Commenting on the selection process Claire Harper, head of customer acquisition at Ocado, said: “All four agencies tackled the media brief with dedication and commitment and we appreciate all their hard work. It is a very exciting time for Ocado and we are excited by the opportunity of working with the Starcom team. They have excelled themselves strategically and creatively throughout the pitch process and impressed us greatly with their media recommendations on where Ocado can go next”.
The win will come as a relief to Starcom who earlier this week lost the £9 million contract to provide media planning and buying services for high street stalwart WHSmith. The account was the second high profile contract lost by Starcom to competitors Carat in the last two weeks following a decision by French food giant, Danone, to move its business away from Starcom, costing the company around £5 million (see Carat Snatches WHSmith Account From Starcom).
Starcom Motive: www.starcommotive.com
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