ITV Appointment To Boost Online Strategy

ITV has created a new position to help drive the broadcaster’s online and broadband strategy, including itv.com, Friends Reunited and the launch of a full ITV broadband service next year.

Vanessa Kent has been appointed to the new role of controller of online sales, overseeing the 15-strong online sales team. She will report to Gary Knight, brand partnerships director, and will work closely with interactive sales.

With over six years experience in online, Kent is currently UK country manager for vcmedia, Valueclick’s UK sales house, and has previously worked for Excite and Network 10 for five years in Australia.

Gary Knight said: “With the purchase of Friends Reunited, ITV is now a major player in the online world and we are in an unrivalled position to influence the market with our online content portfolio. Vanessa’s background reinforces the expertise and experience that we now have on the team.”

Kent added: “I’m very excited to be joining ITV at a time when greater investment is being made into their online offering with a now unrivalled product portfolio for advertisers. I’m looking forward to establishing ITV as a serious contender in the online world.”

ITV: 020 7843 8000 www.itv.com