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Yet another national newspaper revamp is in the pipeline, following in line with recent relaunches of the Times , the Guardian and the People . By introducing a new look and an alternative slant in editorial the Daily Sport is hoping to achieve a whole new image when it relaunches at the end of February.
Changes at the paper are being accredited to Willy Robertson who took over as the new editor of the paper in December. He aims to place the Daily Sport in direct competition with The Sun, attracting more mainstream advertisers in the process.
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