Maiden Outdoor’s Spectacolor electronic site and Land Securities neon sites at Piccadilly Circus have passed the one million audience mark. Total adult visits per week amount to 1,036,000, compared with 921,000 in 1987. Sunday visits are up 30% to 117,000 and the number of vehicles passing through Piccadilly Circus has risen to 418,000 per week – an estimated 1.8m passengers.
VIEWING PROFILE (%)
15-24 – 32
AB – 30
25-34 – 33
C1 – 46
35-44 – 15
C2 – 14
45-54 – 10
DE – 10
55+ – 9
SIGHTSEEING – 25
MALE – 53
SHOPPING – 19
FEMALE – 47
COMMUTING – 13
CINEMA/THEATRE – 13
SPECTACOLOR AWARENESS
“Have you noticed the spectacolor sign?”
PHOTOCARD PROMPT – 50%
REALITY PROMPT – 72%
Ad AWARENESS (within spectacolor aware)
% DISPLAY SHARE
%
HITACHI – 38
40
NIKE – 16
30
JIFFY – 8
15
SUNDAY TIMES – 3
5
NEON AWARENESS
%
McDONALDS
67
COCA – COLA
67
SANYO
52
FOSTERS
51
PANASONIC
51
TDX
47
CARLESBERG
33
More information: Francis Goodwin – 071 629 3333
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