Evening Standard’s ES mag goes online
The London Evening Standard is set to make its glossy print magazine, ES, available online in a bid to up its digital offering.
The paper has set up a website for readers to view digital content from the previous week’s magazine and highlights of the forthcoming issue, according to reports.
From Monday, consumers will be able to access shopping, food and parties, travel and fashion content online at www.esmagazine.co.uk.
Veronica Wadley, editor of the paper, said: “Bringing the magazine online strengthens the Evening Standard brand still further and offers advertisers an even greater choice of platforms through which to reach London’s opinion formers.”
The Evening Standard is also set to publish a luxury issue of ES magazine with today’s copy of the newspaper.
In September, the paper re-branded Thisislondon.co.uk to Standard.co.uk as its main website for editorial content, with a focus on breaking news online.
Evening Standard: http://www.standard.co.uk