Magic Races Ahead as Top Station In London
Magic 105.4 has topped all other London stations in terms of weekly reach and share of listening, according to RAJAR figures for Q2 2008.
Its average weekly reach in London has surpassed more than 2 million listeners, after a period on period increase of around 4.5%.
Magic now has a 7.4% share of listening, a 19% increase year on year, followed by Heart 106.2 with a 5.7% share.
London’s Magic 105.4 recently won station of year at the Arqiva Commercial Radio Awards (see London’s Magic 105.4 Scoops Station Of The Year Award).
Heart 106.2 saw a downturn in its share of listening, falling around 8% year on year and a dip in its weekly reach figures.
The station’s average weekly reach now stands at nearly 1.8 million listeners, down 4% since last quarter.
It has also seen the largest decrease in average hours per listener, falling 14.4% year on year, to 6.5 hours.
95.8 Capital Radio has also seen a dip in its average hours, down 9.3% this quarter to 5.8 hours per week, even though its reach and share have increased significantly year on year.
95.8 Capital Radio enjoyed year on year growth in share of listening of around 12.2% to gain a 4.6% share, reaching more than 1.6 million people.
Kiss 100 FM has seen a quarter on quarter fall in weekly reach of 10.7% to 1.4 million listeners.
However, its average hours increased 6.7% this quarter to an average of 6.4 hours per listener, while its share of listeners was up 4.7% period on period to 4.5%.
Total Virgin (London) saw around an 8% year on year drop in its weekly reach, which now stands at just over 1 million listeners, with a 3.2% share of listening.
Its average hours per listener has recorded a 1.6% rise, to 6.3 hours.
Virgin Radio London currently has a 2.8% share of listening, with an average weekly reach of around 1 million listeners.
Scottish Media Group has recently confirmed the sale of Virgin Radio to a consortium including The Times of India Group for £53 million (see Virgin Radio Sale Confirmed).
| Q2 2008 RAJAR Weekly Reach (000s) Comparisons | |||||||
| Ending Jun 07 | Ending Sep 07 | Ending Dec 07 | Ending Mar 08 | Ending Jun 08 | YoY % Change Jun 07 vs Jun 08 | QoQ % Change Mar 08 vs Jun 08 | |
| 95.8 Capital Radio | 1,519 | 1,707 | 1,517 | 1,563 | 1,607 | 5.8 | 2.8 |
| Heart 106.2 FM | 1,810 | 1,948 | 1,842 | 1,848 | 1,774 | -2.0 | -4.0 |
| Kiss 100 FM | 1,515 | 1,592 | 1,429 | 1,583 | 1,414 | -6.7 | -10.7 |
| Magic 105.4 | 1,963 | 2,027 | 1,969 | 1,918 | 2,005 | 2.1 | 4.5 |
| Virgin Radio London | 1,092 | 1,057 | 1,085 | 1,080 | 1,009 | -7.6 | -6.6 |
| Total Virgin (London) | 1,161 | 1,127 | 1,156 | 1,148 | 1,068 | -8.0 | -7.0 |
| Q2 2008 RAJAR Share of Listening Comparisons | |||||||
| Ending Jun 07 | Ending Sep 07 | Ending Dec 07 | Ending Mar 08 | Ending Jun 08 | YoY % Change Jun 07 vs Jun 08 | QoQ % Change Mar 08 vs Jun 08 | |
| 95.8 Capital Radio | 4.1 | 4.7 | 4.7 | 4.6 | 4.6 | 12.2 | 0.0 |
| Heart 106.2 FM | 6.2 | 6.2 | 6.2 | 5.8 | 5.7 | -8.1 | -1.7 |
| Kiss 100 FM | 4.5 | 4.3 | 4.2 | 4.3 | 4.5 | 0.0 | 4.7 |
| Magic 105.4 | 6.2 | 6.2 | 6.1 | 5.8 | 7.4 | 19.4 | 27.6 |
| Virgin Radio London | 3.0 | 2.9 | 2.9 | 2.9 | 2.8 | -6.7 | -3.4 |
| Total Virgin (London) | 3.3 | 3.2 | 3.4 | 3.3 | 3.2 | -3.0 | -3.0 |
| Q2 2008 RAJAR Average Hours Per Listener Comparisons | |||||||
| Ending Jun 07 | Ending Sep 07 | Ending Dec 07 | Ending Mar 08 | Ending Jun 08 | YoY % Change Jun 07 vs Jun 08 | QoQ % Change Mar 08 vs Jun 08 | |
| 95.8 Capital Radio | 6.0 | 5.9 | 6.6 | 6.4 | 5.8 | -3.3 | -9.4 |
| Heart 106.2 FM | 7.6 | 6.8 | 7.3 | 7.0 | 6.5 | -14.5 | -7.1 |
| Kiss 100 FM | 6.6 | 5.7 | 6.3 | 6.0 | 6.4 | -3.0 | 6.7 |
| Magic 105.4 | 7.1 | 6.6 | 6.6 | 6.6 | 7.4 | 4.2 | 12.1 |
| Virgin Radio London | 6.0 | 6.0 | 5.7 | 5.8 | 5.9 | -1.7 | 1.7 |
| Total Virgin (London) | 6.2 | 6.3 | 6.3 | 6.3 | 6.3 | 1.6 | 0.0 |
New RAJAR specification introduced in Q2 2007. Please use caution.
RAJAR: 020 7292 9040 www.rajar.co.uk