Global market research company, Ipsos Group, has acquired the assets of ACNielsen’s US-based strategic marketing research and product development consultancy, ACNielsen Vantis. Upon completion of the sale, the company will be known as Ipsos-Novaction & Vantis.
Ipsos says that the Vantis suite of marketing products and services complements the product and service portfolio of the recently acquired Paris-based Novaction Group. Ipsos-Novaction specialises in market modelling and consulting for fast-moving consumer goods (FMCG) in Europe and Asia, while Vantis, strong in the US, serves mainly clients outside the FMCG industry.
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