In a vibrant discussion at The Future of Brands event moderated by Richard Robinson of Ingenuity Plus, top marketing executives from Pladis Global, Taylors of Harrogate, and Morrison’s Supermarket delved into the enduring principles of brand strategy. The panel offered valuable lessons for anyone looking to build and sustain powerful brands. Optimism in a shifting… Continue reading Unlocking brand strategy. McVities, Yorkshire Tea and Morrisons at The Future of Brands 2025

With UK summer here and pub gardens and advertising office roof terraces in full flow we asked The Media Leader team for their top 5 beer adverts: 1. “Here’s to you Ahab” – is it even a list of adverts if it doesn’t feature the Guiness surfer ad? 2. “I can see the pub from… Continue reading The Media Leader Loves: Classic beer ads

The Media Leader traveled across Cannes speaking to media professionals to find out why TV should be an essential part of marketing strategies, and what the future of TV advertising will be.

While this is the first time it has occurred in IPA TouchPoints’ 20-year history, mobile screen time and TV viewing have a different emotional impact on the user.

At a briefing session in Cannes, executives announced new tools for advertisers and laid claim to being the home of search.

New research on a consumer segment, which the company has dubbed “Gen Uber”, looks at digital behaviours, purchase preferences and advertising engagement.

From networking to training, experts from Nabs, Grace Blue, Conker and more share advice about how to navigate this period.

The acquisition ends two years of ownership uncertainty.

Media Horizons: The key trends influencing media’s next 12 months Get full-funnel functional: The role of first-party insights Precision targeting and high-impact results? The secret sauce is data Video: Firmly in the frame The verdict is in: True crime pays