Thanks to a surge in advertising in the last quarter, Avanti Screenmedia has been able to exceed its budget for the period by 10%.
David Williams, Avanti chief executive, said of the advertising performance: “We believe that this is partly as a result of increased market acceptance of our medium, following sustained ground work by our excellent sales force, but also partly because we are now bundling other opportunities like experiential marketing, Bluetooth download to mobiles and point of sale promotions with our screen advertising to deliver a richer proposition to clients.
“Avanti has also had success in selling its satellite broadband product to clients in the UK and abroad. Avanti is confident that subject to audit it will achieve a financial result for the year in line with our expectations.”
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