LTA Claims Biggest Ever Escalator Campaign

LTA is claiming that Dillons Bookstores have taken the largest ever escalator panel campaign on the underground, over 3000 panels.

The christmas advertising follows a similar campaign in the summer on the underground by Dillons to meet the student autumn rush; “We have found Underground advertising to be highly effective and already have plans for next summer and Christmas, with a campaign of 3000 escalator panels already booked for June and July” said Julian Rivers, Marketing Director of Dillons.

“Escalator panels are particularly popular with retailers in London as they reach consumers just before they leave the Underground and approach the shops” said Jeremy Male, Managing Director of LTA.