This is an update of the latest UK advertising growth forecasts for 2001/2002, augmented to include Advertising Association figures.
However, some forecasters are still expecting 2002 growth to end up negative. Media Planning Group is forecasting a -1.0% performance for the year, whilst analysts at ABN Amro are even more pessimistic with a prediction of -1.7%. Meanwhile, Zenith Media, Universal McCann, Optimedia and the AA are all predicting positive growth for the year.
UK Ad Growth Forecast Comparisons | ||
ÂÂ | ÂÂ | ÂÂ |
ÂÂ | 2001 | 2002 |
ÂÂ | ÂÂ | ÂÂ |
ABN Amro | -5.4 | -1.7 |
Zenith Media | -4.0 | 0.7 |
Universal McCann | 0.9 | 2.5 |
Media Planning Group | -7.6 | -1.0 |
Optimedia | -3.2 | 2.3 |
Advertising Association | -4.6 | 0.5 |
Average | -4.0 | 0.6 |
ÂÂ | ÂÂ | ÂÂ |
Source: As above, December 2001, Optimedia – November 2001 |