Analysis of viewing figures for Saturday night (June 18th) show ITV’s share of male viewers peaking at 74% in the final minutes of the Ireland v Italy match.
VIEWING FIGURES – MEN SHARE %
BBC1
BBC2
ITV
C4
2100
21.7
7.5
59.4
6.1
Kick off 21.10
2115
20
6.1
63
5.7
2130
19.9
5.3
64.3
5.7
2145
20.4
7.3
61.9
5.6
2200
21.2
8.7
58.2
6.3
Half Time
2215
17.2
6.1
65.6
5.7
2230
13.7
4.6
69.3
7.1
2245
8.6
4.2
74.2
7.8
2300
12.5
8.4
57.8
13.7
Game Over
Source: BARB
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