London cable operator, Videotron, has joined forces with Carlton and LWT to produce an interactive news service. An experiment began yesterday enabling Videotron’s 200,000 subscribers to choose between four versions of the regional news programmes After 5 and London Tonight. Using a colour coded handset viewers can choose between the latest local news, travel and weather or a channel dedicated to community and social action reports. All viewers will receive normal ITV ad breaks simultaneously.
Last year Videotron carried out a similar interactive trail involving the London Match. This gave viewers the option to choose a different camera angle or view an instant replay.
Videotron: 081 244 1544
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