Latest US Ad Forecasts From eMarketer
US online advertising spend will not return to the boom levels of 2000 for another three years, according to the latest set of forecasts from eMarketer.
In 2000, at the height of dotcom fever, US online advertising revenues topped $8 billion, but rapidly fell back to just $6.0 billion last year. However, growth has now started to return and eMarketer expects the $8.1 billion level to be reached in 2006, with strong growth of 12.5% that year.
| US Online Advertising Forecasts | ||
| Spend ($bn) | Growth (%) | |
| 2000 | 8.1 | – |
| 2001 | 7.1 | -12.3 |
| 2002 | 6.0 | -15.5 |
| 2003 | 6.3 | 5.0 |
| 2004 | 6.8 | 7.9 |
| 2005 | 7.2 | 5.9 |
| 2006 | 8.1 | 12.5 |
| Source: eMarketer, June 2003 | ||
Total US advertising eMarketer has also published its latest figures for the total US advertising market. Whilst the internet will not reach its pre-2001 figure until 2006, the total US advertising market will have exceeded the 2000 peak even as early as this year.
| Total US Advertising Forecasts | ||
| Spend ($bn) | Growth (%) | |
| 2000 | 247.5 | – |
| 2001 | 231.3 | -6.5 |
| 2002 | 236.8 | 2.4 |
| 2003 | 248.3 | 4.9 |
| 2004 | 263.5 | 6.1 |
| 2005 | 277.5 | 5.3 |
| 2006 | 293.0 | 5.6 |
| Source: eMarketer, June 2003 | ||