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Television Revenue – March
The combined TV Revenue figure for March, based on agency estimates, came in at £157.01m, an increase of 12.3% on the same month last year. The ITV share was £124.76m, with Channel 4 at £32.25m. This is an 80:20 split, no change from last month’s share, with Channel 4 improving from the 82:18 share of March 1993.
The best performance among ITV contractors came from Central, improving its share by a further 1.13% points to 16.56%. LWT also fared well, improving its share by 1.06% points on last year, to 12.61%. Carlton’s share fell by 0.9% points to 15.36%, although trading days were equal. London as a whole increased its share by 0.16 % points to 27.97
The worst performance was from YTTV, down 1.02% points on last year. Granada and Border’s joint revenue also fell, down 0.91% points to 10.81% STV also dropped 0.42%.
TV REVENUE CONTRACTOR SHARES – MARCH
| 1993 | 1994 | % PTS CH | |
|---|---|---|---|
| Cltn | 16.26 | 15.36 | -0.9 |
| LWT | 11.55 | 12.61 | 1.06 |
| Lond | 27.81 | 27.97 | 0.16 |
| Cent | 15.43 | 16.56 | 1.13 |
| Gr/Bdr | 11.72 | 10.81 | -0.91 |
| YTTV | 11.02 | 10 | -1.02 |
| STV | 5.09 | 4.67 | -0.42 |
| Gramp | 1.11 | 1.1 | -0.01 |
| HTV | 5.88 | 6.31 | 0.43 |
| Merdn | 10.72 | 10.76 | 0.04 |
| Angl | 7.09 | 7.57 | 0.48 |
| Wtrcy | 2.38 | 2.35 | -0.03 |
| Ulst | 1.75 | 1.93 | 0.18 |
