According to the latest Concord Outdoor Rates Forecast published this week, outdoor advertising prices are continuing to rise sharply.
Prices rose by an unprecedented 20% in the first quarter this year, with a 9% rise predicted for the second quarter. Demand is such that Concord has increased its forecast for the year 1994 to 12.3% more than 1993. Strong advertiser demand in the 48-sheet market has led to sharp rates growth, and lead times for 48-sheet bookings have recently doubled to 12 weeks.
Steve Wilson, Strategic Buyer at Concord, said, “Essentially we are seeing a big improvement in the quality of the products available. The contractors’ investment in their stock has been rewarded by renewed confidence in the medium.”
CONCORD OUTDOOR RATES FORECAST FOR 1994 AGAINST 1993.
Quarter One
20%
Quarter Two
9%
Quarter Three
13%
Quarter Four
10%
Year Overall
12.30%
Concord 071 434 9434
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
