New research from Mediamark has revealed that the number of adults using the internet in the US has slowed down and hit a plateau of 63%.
Mediamark said that although the internet is still growing, it’s slowed from a sprint to a crawl and further penetration will require the ‘unconnected’ and ‘resistors’ to be converted to using the net.
Andy Arthur, client services at MRI said: “Suggesting a long-term plateau in growth, our data shows there is an entrenched group of non-connected adults and a die-hard group of resistors that promise to hold out for the foreseeable future.”