According to the November satellite monitor from Gfk Marketing Services Ltd, carried out on behalf of the ITVA, the growth of TV dish ownership is slowing down. The net increase in the year to date is 12% lower than that at the same time last year. The total figure for 1993 was 2.376m dishes, an increase of 48,000 dishes on the previous month.
For the first time the monitor publishes estimates for the number of homes in which the dish or receiver is not functioning; at the end of June this figure was 61,000. By the end of September 1993 the figure was 50,000.
ESTIMATES TO NOVEMBER 1993
NET MONTLY
CUMULATIVE
MTHLY %
INCREASE IN DISH
% MTHLY
NET INCREASE
CHANGE
OWNERSHIP
CHANGE
IN DISH OWNERSHIP
YoY
92
93
92
93
JUL
41
27
-34
215
240
12
AUG
44
37
-16
259
277
7
SEP
52
6
-88
311
282
-9
OCT
50
30
-40
361
313
-13
NOV
48
48
0
409
361
-12
DEC
10
n/a
n/a
419
n/a
n/a
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