US Advertising spend in the first quarter of 2006 rose 5.6% over the same period last year, according to new research from Nielsen Media Research.
Ad spend, which rose in almost all reported media, was led by internet, Spanish-Language TV and outdoor, while slight declines were felt in coupon, local newspaper and network radio.
The top ten advertisers spent $4.6 billion, up 11.4% compared to Q1 last year. The majority of advertisers increased spending, although a few did cut back.
| Top 10 Advertisers Jan – March, 2006 |
| |
Qtr 1, 2006 ($Mil) |
05 vs. ’06 % Change |
| PROCTER & GAMBLE CO |
$839 |
10.80% |
| GENERAL MOTORS CORP |
$770 |
16.10% |
| AT&T INC |
$533 |
76.50% |
| FORD MOTOR CO |
$417 |
-6.20% |
| TIME WARNER INC |
$395 |
-7.80% |
| WALT DISNEY CO |
$374 |
3.70% |
| VERIZON COMMUNICATIONS INC |
$345 |
46.10% |
| DAIMLERCHRYSLER AG |
$338 |
-9.60% |
| JOHNSON & JOHNSON |
$324 |
-19.50% |
| GENERAL ELECTRIC CO. |
$304 |
54.40% |
| TOTAL |
$4,639 |
11.40% |
| Source: Nielsen Monitor-Plus |
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