Polaroid is to sponsor the Channel 4 show Don’t Forget Your Toothbrush, in a deal estimated at around £500,000. The sponsorship package will be supported by a national 48-sheet poster campaign. The show, hosted by Chris Evans, begins its 12 week run this Saturday.
AUTO EXPRESS EXTENDS SPONSORSHIP
Auto Express’ sponsorship of The Motor Show programme has been extended into five more ITV regions. The programme was originally broadcast in the Granada region last year but has been extended to Border, STV, Grampian, Meridian and Westcountry.
Direct Line insurance is to sponsor a traffic report on the Carlton/LWT news programme London Tonight.
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