|
Sponsorship Expenditure
1993 According to a report from Mintel to be published later this month, last year in the UK, £400m was spent on sponsorship. When compared to figures for 1980, £35m, and 1983, £128m, when sponsorship began to take off, the massive recent growth can be seen.
| TOTAL SPONSORSHIP EXPENDITURE 1993 (M) | |
|---|---|
| Sports | £242 |
| Arts | £62 |
| Broadcast | £70 |
| Social/Environmental | £17 |
| Other | £9 |
| Total | £400 |
“Sponsorship” Mintel 071 606 6000
The National Heritage Committee is to investigate Sports Sponsorship and Television Coverage in March.
To submit comments, contact Committee Assistant, National Heritage Committee. 071 219 5739.
Securicor is to sponsor the Volvo Racing Team competing in this year’s
British Touring Car Championship.
