Concord Poster Rates Forecast – Qtr 4

Concord has reduced its forecast for outdoor rates growth in the final quarter of 1993 to 4.25%. 3 months ago a growth of 8.3% was predicted for this period. Concord has revised its estimate because of the lack of alcoholic drinks advertisers booking pre-Christmas campaigns.

Rates in the 3rd quarter were better than expected with a growth of 8.5%. This was due to heavy campaigns by car manufacturers, media owners and mobile phone companies.

Concord Outdoor Rates Forecast 1993 against 1992