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Latest ABC Circulation – Consumer Magazines

Latest ABC Circulation – Consumer Magazines

The first ABC figures for July to December 1993 can be released; these are for the National Magazine Company’s titles. Only two titles have recorded a decrease year on year, both glossy women’s monthlies. Cosmopolitan recorded a slight decrease of 3.4%; She however performed rather worse, dropping over 11% on 1992. Esquire, the male monthly confirmed the growing male market by increasing 38%. Slimmer magazine has also released figures, recording a decrease of over 14%.

ABC 6MTH COMPARISONS

TOTAL JL-DC92 JL-DC93 %C
COMPANY 250,550 260,810 4.1
COSMOPOLITAN 472,770 456,703 -3.4
COUNTRY LIVING 179,437 186,059 3.7
ESQUIRE 65,598 90,514 38
GOOD HOUSEKEEPING 446,219 468,034 4.9
HARPERS AND QUEEN 81,735 86,053 5.3
SHE 283,916 251,860 -11.3
SLIMMER 120,052 102,637 -14.5
UK & EIRE
COMPANY 241,890 251,683 4
COSMOPOLITAN 443,275 425,086 -4.1
COUNTRY LIVING 163,387 167,617 2.6
ESQUIRE 61,513 81,866 33.1
GOOD HOUSEKEEPING 429,780 453,099 5.4
HARPERS AND QUEEN 68,647 73,995 7.8
SHE 270,567 241,116 -10.9
SLIMMER 116,028 97,865 -15.7

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