Inside Money – First Issue Report

Centaur’s new title, out today, claims to be “the first magazine written with the aim of putting you in control of your money”, and adopts an appropriately informative stance thereafter through 96 glossy pages of news and views on banks, investments, mortgages, insurance and overseas economies.

The magazine goes in for a little name dropping with a feature on stars and supermodels – “Their Face is Their Fortune” – and Michael Winner – “My First Million”.

There are approximately 33 pages of advertising, largely PEPs, Unit Trusts and Investment Plans, but also including household names such as Bradford & Bingley Nationwide, Scottish Life and an insert from Prudential. No non-financial ads. Half of the advertising is full colour. First issue has a print run of 100,000, of which about 10,000 are subscriptions. Centaur anticipate an initial settle-down circulation of 50,000 in a market (examples below) which includes bank and building society titles.

Publication Title                    Full Page      CP   Fq   Circ      Period 
  
                                    Mono   Col      p       '000              
INSIDE MONEY    (Centaur)           2600   2800    225  M    100 IPR   01/95  
MONEY OBSERVER  (Guardian)          2090   3025    250  M     32 ABC   JA-J94 
MONEYWISE       (Digest)            3450   4200    240  M    124 ABC   JA-J94 
WHAT INVESTMENT (Charterhouse)      1947   2172    225  M     37 PS    08/93  
WHAT MORTGAGE   (Charterhouse)      1523   2112    195  M     30 PS    10/95  
YOUR MORTGAGE   (Brass Tacks)       2300   3150    195  M     24 PS    01/94  
INVESTOR'S CHRONICLE  (FT)          4725   3400    180  W     61 ABC   JA-J94 
XTRAS      (HHL/Halifax)                   4950      0  3Y   650 PS    03/93  
HOMES AND SAVINGS  (HHL/Halifax)    3300   4400      0  Q    450 PS    05/93  
SIGNATURE  (HHL/Diners Club)        3630   4961    150  BM   150 IP    11/92  
GIROSCOPE  (A&L)                    6750   8000      0  Q   1100 PS    10/94