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UK Living Buys “Early” Brookside

UK Living has bought the rights to show the first three years’ episodes of Brookside from Channel 4 – the programme started in 1982. From February 13th, the soap will be screened at 18.30 and 23.00 on Mondays, Tuesdays and Thursdays with an omnibus on Sundays at 19.30. Its launch will coincide with a £500,000 profile-building campaign for UK Living.
UK Living’s US serial, The Young and The Restless, gets a 7%-8% share in its 11.30am slot, dropping to 1%-2% for the evening repeats.