Channel 4 Victory For ABC1s

Channel 4 is claiming victory over ITV in the battle for lucrative ABC1 viewers. In 1994 all but one of the top 50 best converting programmes were on Channel 4. Cutting Edge was the most popular C4 programme in 1994 with Shops and Robbers’ report on shoplifters viewed by 9.8 million.

TOP TEN TARGETED PROGRAMMES ABC1 ADULTS 1994 (ITV & CHANNEL 4) (Min TVR=2) CONVERSION

1   Nightmare in Provence              153      
2   Drop The Dead Donkey               150      
3   Tour De France                     148      
4   Without Walls - Dennis Potter      145      
5   Rory Bremner                       144      
6   Royal Collection                   143      
7   Clive Anderson Talks Back          143      
8   Brunel To The Nation               139      
9   French Travelog                    138      
10  Channel 4 News                     136      

Source: BARB/C4

C4: 071 396 4444