Combined ITV and C4 revenue for November, based on agency estimates, came in at £191.04 million. This represents only a small increase on last year’s November revenue, up 1.8%. November was a poor month for ITV, with its actual revenue down on last year, by 1.4% to £147.37 million. Channel 4 however, managed an increase of 14.2%, to £43.67 million. This means C4 took 23% of total terrestrial revenue; last November it took just 20%.
TV CONTRACTOR SHARES
Nov-94
Nov-95
% Pts Change
ITV/C4
187,640,000
191,038,000
1.8
ITV
149,390,000
147,371,000
-1.4
C4
38,250,000
43,667,000
14.2
GMTV
7,500,000
10,650,000
42
Among the contractors, Yorkshire Tyne Tees fared best compared to last year’s share, up by 0.98% points to 11.55% share. The London market, down 0.7% overall was brought down by LWT, who lost 1.5% points on last year, whereas Carlton increased share by 0.82% points to 16.21%. Trading days were equal compared to last year.
TELEVISION CONTRACTOR SHARES – NOVEMBER
Nov-95
Nov-94
% Pts Change
Cltn
16.21
15.39
0.82
LWT
9.51
11.03
-1.52
Lond
25.72
26.42
-0.7
Cent
16.16
16.51
-0.35
Gr/Bdr
11.44
11.23
0.21
YTTV
11.55
10.57
0.98
STV
5.14
4.83
0.31
Gramp
1.2
1.13
0.07
HTV
5.91
6.06
-0.15
Merdn
10.93
11.38
-0.45
Angl
7.4
7.48
-0.08
Wtrcy
2.3
2.43
-0.13
Ulst
2.24
1.97
0.27
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