The latest ABC figures for the period July to December for womens weeklies shows that Chat has the highest circulation increase year on year up 12.7%; in second place was Woman with a 9.5% increase.
Chat, Woman, and Womans Own all had circulation increases year on year of over 9%. The worst three performers were My Weekly, Lady, and Womans Realm. Womans Realm suffering the biggest decline in circulation, down 4.58%.
The highest market share was achieved by Woman with 15.3%, with Womans Weekly and Womans Own closely following, with 15.1% and 15.0% share respectively. Womans Weekly, the market leader last year has this year lost 0.5% points in share seemingly to Woman. Other titles in the sector remained fairly steady in terms of market share.
PERIOD ENDING 12/93
MARKETSHARE %
PERIOD ENDING 12/94
MARKETSHARE %
CIRC CH %
CHAT
480,398
9.4
541,423
10.2
12.7
WOMAN
741.674
14.5
812,211
15.3
9.5
WOMANS OWN
728,703
14.3
795,293
15
9.1
HELLO!
471,952
9.2
476,551
9
1
PEOPLES FRIEND
477,316
9.3
479,582
9.1
0.5
WOMANS WEEKLY
795,230
15.6
798,177
15.1
0.4
BEST
563,386
11
564,233
10.7
0.2
MY WEEKLY
428,140
8.4
423,812
8
-1
LADY
55,655
1.1
54,638
1
-1.8
WOMANS REALM
368,021
7.2
351,164
6.6
-4.6
TOTAL
5,110,475
100
5,297,084
100
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