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Women’s Monthlies – ABC Round-Up

Women’s Monthlies – ABC Round-Up

The Jul-Dec ABCs show the majority of women’s monthlies recording increases in their circulations year on year. The highest increase came from OK!, up 41.47%, or 50,471 copies. OK also recorded one of the highest increases in market share, up from 2.2% last year to 3% this year.

Sainsbury’s Magazine recorded the next highest increase in circulation of the sector, up 19.42%; its market share went up from 4.8% to 5.4%. Company, Marie Claire and Tatler all recorded increases of over 15% in circulation, and these three titles together with Good Housekeeping, Vogue and OK all recorded their highest ever ABCs.

Prima remains the market leader, with 10.8% share of the market, although this is down by 0.4% points on last year. Good Housekeeping is approaching Prima, with a 9% market share, up from 8.5%. Cosmopolitan is in third position, with 8% market share, down 0.3% points on the previous year.

Women’s monthlies ABC comparisons, ranked by % change year on year

JL-DEC’93 MARKETSHARE JL-DEC’94 MARKETSHARE %CH
OK 121,679 2.20% 172,150 3.00% 41.47
SAINSBURYS MAGAZINE 261,611 4.80% 312,440 5.40% 19.42
COMPANY 260,810 4.80% 306,592 5.30% 17.17
MARIE CLAIRE 367,628 6.70% 430,622 7.50% 17.13
TATLER 73,262 1.30% 85,373 1.50% 16.53
SHE 251,860 4.60% 281,109 4.90% 11.61
GOOD HOUSEKEEPING 468,034 8.50% 518,435 9.00% 10.76
CLOTHES SHOW MAGAZINE 139,139 2.50% 150,256 2.60% 7.98
ELLE 220,616 4.00% 230,996 4.00% 4.7
VOGUE 179,358 3.30% 186,555 3.20% 4.01
PRIMA 612,670 11.20% 618,870 10.80% 1
ESSENTIALS 380,180 6.90% 383,676 6.70% 0.85
COSMOPOLITAN 456,703 8.30% 460,582 8.00% 0.84
WOMANS JOURNAL 156,821 2.90% 157,391 2.70% 0.36
WOMAN AND HOME 434,736 7.90% 435,521 7.60% 0.18
HARPERS AND QUEEN 86,053 1.60% 85,451 1.50% -0.69
VANITY FAIR 78,942 1.40% 78,121 1.40% -1.04
NEW WOMAN 262,150 4.80% 257,024 4.50% -1.95
OPTIONS 163,455 3.00% 158,315 2.80% -3.14
FAMILY CIRCLE 339,967 6.20% 313,512 5.40% -7.78
LIVING 161,039 2.90% 131,296 2.30% -18.46

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