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Men’s Interest – ABC Round-Up

Men’s Interest – ABC Round-Up

All male interest titles recorded an increase in circulation year on year apart from Arena and Face. Sky remains the market leader, with a circulation of 155,133, and a market share of 23.6%. Next behind Sky is GQ, with a market share of 19.2%, increasing share year on year by an impressive 2.8% points. Esquire also improved share dramatically, up 2.0% points to 16.8%. These two titles’ improvements appear to be at the expense of Arena and Face, who lost 2.4% points and 1.8% points respectively in terms of market share. GQ’s circulation was up 25.69% year on year to 126,277, and Esquire’s was up 22.17% year on year to 110,583.

TITLE JL-DEC’93 MARKET SHARE % JL-DEC’94 MARKET SHARE % % PTS CH
GQ 100,424 16.4 126,277 19.2 2.8
ESQUIRE 90,514 14.8 110,583 16.8 2
FHM(FOR HIM) 76,541 12.5 81,104 12.3 -0.2
SKY 147,073 24 155,133 23.6 -0.4
FACE 105,592 17.2 101,522 15.4 -1.8
ARENA 92,187 15.1 83,235 12.7 -2.4

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