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Men’s Interest – ABC Round-Up
All male interest titles recorded an increase in circulation year on year apart from Arena and Face. Sky remains the market leader, with a circulation of 155,133, and a market share of 23.6%. Next behind Sky is GQ, with a market share of 19.2%, increasing share year on year by an impressive 2.8% points. Esquire also improved share dramatically, up 2.0% points to 16.8%. These two titles’ improvements appear to be at the expense of Arena and Face, who lost 2.4% points and 1.8% points respectively in terms of market share. GQ’s circulation was up 25.69% year on year to 126,277, and Esquire’s was up 22.17% year on year to 110,583.
| TITLE | JL-DEC’93 | MARKET SHARE % | JL-DEC’94 | MARKET SHARE % | % PTS CH |
|---|---|---|---|---|---|
| GQ | 100,424 | 16.4 | 126,277 | 19.2 | 2.8 |
| ESQUIRE | 90,514 | 14.8 | 110,583 | 16.8 | 2 |
| FHM(FOR HIM) | 76,541 | 12.5 | 81,104 | 12.3 | -0.2 |
| SKY | 147,073 | 24 | 155,133 | 23.6 | -0.4 |
| FACE | 105,592 | 17.2 | 101,522 | 15.4 | -1.8 |
| ARENA | 92,187 | 15.1 | 83,235 | 12.7 | -2.4 |
