Grazia launches augmented reality 3D issue

This week’s Grazia magazine has an augmented reality 3D cover featuring Florence and the Machine performing hit single ‘You’ve Got The Love’.

Users can access the AR features by holding up special codes in the magazine to a webcam or iPhone. The new issue – on sale tomorrow (23 March) – was created with interactive creative agency Wardenclyffe.

As well as the cover, this week’s issue of the Bauer Media mag includes other interactive experiences, such as a “360 degree look at Grazia‘s hottest fashion buys”.

iPhone users can download a free Grazia App from the App Store giving them additional special features.

Jane Bruton, Grazia editor in chief, said: “This will be a stunning issue of Grazia for readers to experience. We are particularly proud to have secured such an amazing talent as Florence to help bring the magazine to life in such a spectacular way to our readers.”

Hunter Lee Soik, experience director at Wardenclyffe, said: “Technology has opened up new ways of showcasing creativity. We really hope everyone enjoys the private showing of Florence and the Machine and we thank the team at Grazia for all their passion and dedication to make this project happen.”

The latest ABC figures for Grazia show that the magazine had a circulation of 229,732 for the six month period to the end of December 2009, up by around 1% year on year.